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Recycle for Change with Fun and Engaging Animation.
Samsung sought to promote sustainable tech consumption by encouraging customers to recycle their old devices. We created a fun and engaging animation to inspire people to join the "Junk Drawer Clear Out" challenge.
We combined 2D and 3D animation styles, creating a predominantly black and white world with pops of Samsung's signature colours to spotlight the devices.
The animation showcased the transformation of old tech into something new and valuable, emphasising the positive environmental impact of recycling. By making the process fun and rewarding, we aimed to inspire viewers to join the movement and contribute to a greener future.
